Propaganda and advertising

In the media today whether it be television, magazines, the radio , or online we are bombarded with advertising and propaganda techniques used in that advertising to try and sway us as consumers towards that product. Basically all advertising has propaganda and one product that i found that is a great example of using propaganda techniques is Hydroxycut(Link to website) weight loss product. One type of propaganda this product uses is a classic one in many industrys especially fitness and weight loss is testimonials. They use client and consumer statements that explain how well the product is and how well it works as well as showing pictures before they took the product and picture after the product was used. Hydroxycut also uses the bandwagon technique by placing "#1 selling weight loss product in America" which makes consumers want to but the product simply to be apart of the highest selling and the product that the majority of people looking for fat burners are buying. This technique is used to comfort people in knowing they are taking a product that is widely used and that the majority of others trust in. These are just two techniques used and taken advantage of in the many propaganda techniques used by this product.